Everything Social

If you live in Athens and love deals on food, follow @athens_cfa on Instagram! The Beechwood and Barnett Shoals Chick-fil-a post about deals weekly. The marketing team who runs this page does a really good job of incorporating UGA students as well as the Athens community as a whole. For example, they reach the market of UGA students by posting about College Night, late-night dinners downtown, etc. Not only do they post deals that bring in customers, they also run campaigns raising money for different philanthropies, get involved with community outreach, and also increasing their reach by using hashtags. They also do a really good job in getting their followers involved in different contests. This Instagram account hits all aspects including reach, brand awareness, customer involvement, and other necessary marketing goals which allows them to be successful. This is shown with their 4,810 followers, which continues to grow.

Of all of the advertisements you see for automobiles, most of them consist of unrealistic problems like rocks falling off a cliff, or off roading through a river. I have seen a lot of these with Jeep and Subaru advertisements, as well as trucks. Depending on the make of the car and the market they attract, these companies have different ways of  advertising to that market. For Honda, Toyota, Audi, and other automotive companies who market to individuals that drive in suburban or city areas, there are certain attributes they can directly market to. The #1 attribute that most people in this market are concerned with is safety. In a recent advertisement by Audi, they completely nailed this concern of safety in a fresh, new way. The idea behind this ad is that the biggest concern on the road is other drivers (or in this case "clowns"), not falling rocks or random rivers. The ad features various aspects of how new Audi technology avoids these "clown" drivers, ...

I'm sure everyone woke up to the horrific news about the recent mass shooting in Las Vegas last night. Even if you didn't have time to watch the news this morning, you probably heard it from someone else, or even read about it on social media. I heard about it from a friend, and as soon as I logged onto Twitter it was all I saw. The discover tab has the whole story laid out from live tweets and user feedback. Below that lists "Trends for you"- all relating to Las Vegas, #stopthehate, Pulse, Thoughts and Prayers, #guncontrol, etc. This platform has allowed everyone to come together to voice their opinions. Twitter has created a platform that brings everyone together and gets people talking. However, this type of event brings in a lot of different political opinions which divides us as a country. What we need to stay focused on is putting our political opinions aside and sticking together as a nation to comfort and pray for those affected by this terrible event. I...