Everything Social

Snapchat has done a really good job in becoming a useful advertising platform, mostly reaching out to younger markets. You've probably seen those facial-morphing filters on peoples pictures, which have been the most creative ad product out in the social media world. Advertisers have been taking advantage of these, although they have been complaining about not getting returns on their investment. Snapchat is now trying out new "Context Cards" for its sponsored lenses/ filters. This allows advertisers to use these filters free of charge, providing users with more information on the given advertisement. All the user has to do is swipe up on any of their friend's Snapchat that is using the filter, and it opens up a link within the app. This gives advertisers an easier way to see their ROI instead of just numbers on engagement. This is the right time for Snapchat to release something like this, by learning more from partners and finding way to help the community of use...

We already know that brands are starting to integrate digitally to reach customers. This is done by integrating online shopper marketing such as offering recommended products, coupons, and even loyalty programs. Some brands can be successful and retain those customers, but they have to have the right strategy. If you've shopped at Urban Outfitters in the past year, you've probably been asked if you've downloaded their app while at the checkout counter. They increase their numbers in app downloads by offering 10% off of your first purchase with the download of the app. By creating an account within the app, customers are able to easily shop through the app while earning rewards. UO Rewards are earned by scanning the app at each purchase in store, purchasing through the app, and even scrolling through the app and sharing products. Once the user has reached 100 points, they receive a coupon towards their next purchase. This is a really good way of attracting and retaining ...