Snapchat Taking Advertising One Step Further

Snapchat has done a really good job in becoming a useful advertising platform, mostly reaching out to younger markets. You've probably seen those facial-morphing filters on peoples pictures, which have been the most creative ad product out in the social media world. Advertisers have been taking advantage of these, although they have been complaining about not getting returns on their investment.

Snapchat is now trying out new "Context Cards" for its sponsored lenses/ filters. This allows advertisers to use these filters free of charge, providing users with more information on the given advertisement. All the user has to do is swipe up on any of their friend's Snapchat that is using the filter, and it opens up a link within the app. This gives advertisers an easier way to see their ROI instead of just numbers on engagement.

This is the right time for Snapchat to release something like this, by learning more from partners and finding way to help the community of users.

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