The wait is finally over.. Chipotle has released their queso!

It took so long for Chipotle to come out with this because most restaurants queso have flavor enhancing additives and preservatives, and that goes against Chipotle's core values. Chipotle is known for having fresh ingredients, so it took a while for them to perfect the recipe.

If you haven't tried it yet, you might want to ask someone before wasting your money. Everyone I've asked or heard from hasn't had anything good to say.

This morning I saw an Instagram sponsored post for a Chipotle "Queso Cup Social Media" Contest. It's a week long contest Monday through Friday completely through Instagram and the winner gets a year of free queso.

This is a good way for Chipotle to market the new product and get customers involved, but it's not getting very good feedback.

"Please improve your recipe!"



"It tastes like the instant mac n cheese powder that was mixed with water and left in a hot car for two days."



"Moes is better."



The majority of the comments say something along the lines of these, but there are some Chipotle lovers who are standing up and saying things like, "Chipotle Queso is made with real cheese not the plastic velvet that other places serve. It's all about what you're used to."





I think it'll be interesting to see how this contest works out and how many people actually get involved. Will this help them or break them?

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